What's a Verified Twitter Account and How To Get One? [Infographic]

Whether you're a business, organization or individual, having a verified Twitter account is a smart step to help you stand out on social media and better understand your Twitter followers.

Take a look at the infographic below to learn how you can benefit from a verified Twitter badge, how to prepare your profile for verification, and how to submit a request to verify your account.

The Business Value of UX Design - infographic

With over 3 billion internet users today, the digital world has become an extremely crowded space - making it imperative for businesses to provide a top-notch digital experience in order to remain competitive.

A critical step in creating a digital experience that not only attracts users, but also provides real, tangible value to both them and the company begins with developing a seamless user experience (UX).

Ignoring the user experience or getting it wrong will cost your organization a lot of money down the line. In fact, fixing a UX error after development is up to 100 times more expensive than it would have been before development. Applying UX up front is not only much more cost effective, it's less of a headache.

Investing in effective UX also impacts the bottom line by improving conversion rates and increasing revenue. Plus, it can be a great way to set your organization apart.

Instagram Stories vs. Snapchat Stories (infographic)

The battle for the attention of social media audiences is heating up, with Instagram and Snapchat both rolling out new features in an effort to deliver the coup de grâce to the other and emerge as the dominant social platform for sharing photos and videos.

Until recently, Instagram has been the preferred platform for well-edited, highly curated, aspirational photos and videos, while Snapchat has been steadily attracting social media audiences-teenagers and millennials, in particular-by providing a way to share raw “in-the-moment” content which disappears after 24 hours. With the launch of Instagram Stories, however, the Facebook-owned app is now encroaching on Snapchat's territory (and making a play for its users) by offering its own version of Snapchat's ephemeral, off-the-cuff content.

Instagram's new feature raises a number of important questions for marketing professionals, chief among them: Is Instagram Stories or Snapchat a better use of my company's marketing resources? While similarities between the two apps are numerous, knowing how each platform differs can help marketers make an informed decision on where to invest their time and advertising dollars.

For a side-by-side comparison of what each social media app offers in terms of audience, reach, functionality, and other important features, consult the following infographic from our friends at Mediakix which quickly distills the salient differences between Instagram Stories and Snapchat Stories:

How to Promote Your Website Using Just the Right Content

A decade ago, very few people were exploring the ins and outs of website promotion. Today, there are thousands of courses, books, articles, and other resources that focus on this popular topic. When you promote your website, you're expecting traffic. Traffic can be transformed into different things such as subscribers and/or sales.

There are now a lot of online marketing strategies that have been developed through the last years. Amongst many traffic generation methods, content marketing is the one that performs the best in terms of organic traffic. SEO for example goes hand in hand with content marketing, because the content you have can make a huge difference in the SERPS positions.

In today's article we'll talk about few online promotion strategies that should help understand how to rightly optimize and improve your web business. Let's begin.

How to Vent an Over-the-Range Microwave to the Outside - Today's Homeowner

Many times an over-the-range microwave that recirculates cooking fumes can be converted to exhaust to the outside. Here's how to go about it.

How To Get Online Campaigns Tracking Right

Campaign tracking is an essential component of any serious online marketing strategy. After all, it is only through tracking that you can measure your important growth metrics and understand your ROI, optimize campaigns to achieve the best possible results as well as end campaigns that are failing to generate sufficient returns.

Modern tools like Google Analytics and Adobe Analytics have made this easier, but you would still be surprised how many small to medium-sized businesses either fail to pay enough attention to their campaigns, or fail to monitor certain important traffic sources. Here, we take a look at ways to get your online campaigns tracking properly.

Is Influencer Marketing the Future of Marketing (infographic)

There's a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there's a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.