7 Tips for a Perfect Business Logo (infographic)

Imagine you just sat down to a meal you've been looking forward to all day-perhaps at your favorite restaurant or a holiday dinner with your family. You take that first bite… and you realize something's gone horribly wrong. The meal you've been looking forward to tastes terrible.

Everyone has had that moment where they bit into burned or badly seasoned food. Of course it's off-putting. But did you know that your business logo can actually work the same way with your customers?

Think of it like this. Your logo is the first part of your brand that people see, so many customers choose whether or not they'll work with you based on that first impression. If the logo doesn't match how you interact with them, it's going to leave a bad taste in their mouths. Worse, they won't even give you a chance if the logo looks unappealing to start with. On the other hand, a good logo that truly represents your brand will keep customers coming back for more.

Whether you're creating a new logo or redesigning an old one, you'll need the perfect logo recipe and the right ingredients-from colors and fonts to shapes and styles. Fortunately, Company Folders has put together this collection of design best practices to help you create an appetizing logo.

How to Build or Fix a Sag-Free Gate With a Gate Kit - Today's Homeowner

With Homax EasyGate No-Sag Gate kit you can easily fix or build a sag-free gate, while adding style to your outside décor.

Is Social Media a Viable Sales Channel for Businesses? (infographic)

It's hard to imagine that only a few years ago, some of our favorite social media channels weren't part of our everyday routines, much less in our own vocabulary. However, unlike other emerging digital trends from the last few years, social media has evolved into a way of life.

Brand awareness and consumer engagement are the primary reasons why businesses embraced social media, though many are still adapting far too slowly. From 2014 to 2015, social media referral traffic to e-commerce sites increased 198%.

Today, social media's tremendous impact on consumer sentiment and behaviour is no longer up for debate. Instead, the question many are asking is: should I be selling through social media channels?

Social media is now taking shape as an untested yet promising e-commerce channel. Through messaging, sharing capabilities, live streaming content and commerce-enabled chatbots, social media platforms present a myriad of ways for businesses to not only reach existing and potential customers, but also enable seamless transactions.

With 75% of consumers having heard of social commerce and social buy buttons, it's clear that awareness exists. And while just 1 in 10 have actually gone through with the transaction, 1 in 5 are open to the idea; they simply haven't had the chance to give it a try.

This reveals a new reality in which businesses can leverage social commerce in the near future to redefine how they interact with and sell to customers on this generation's medium of choice.

Infographic courtesy of: SumoHeavy.

How Click Fraud can affect the performance of your Google Adwords Campaigns (infographic)

When Google AdWords was launched in October 2000, it's safe to say that it changed online marketing forever. Now sixteen years later it is an integral part of many companies marketing activities.

However, just as businesses are enjoying the benefits of using AdWords' pay per click service, there are certain individuals and organisations out there who are willing to exploit it in more negative ways – namely click fraud.

It may seem that advertising using Google AdWords is high risk but in actual fact if campaigns are managed correctly, coupled with anti-click fraud detection software, using pay per click advertising can still be highly beneficial and generate new leads for advertisers.

Do you suspect click fraud is the cause of your AdWords campaigns under-performing? Some tell-tale signs of click fraud:

• Excessive spend that doesn't generate leads or sales.

• Unusually high click through rate (CTR).

• Unusually high invalid click activity.

• High bounce rate.

Check out the infographic below to learn more.

Graphic courtesy of: Clickguardian.

Mobile, Drone, 360° Photography: The Top 10 Trends Shaping the Future of Imagery (infographic)

As we gear up for 2017, marketers, advertisers and creatives are looking ahead to plan visual content for the new year. In doing so, we look for inspiration and insights that are defining the next era of imagery. Driven by great innovations in technology and even greater imagination from creatives everywhere, these trends have an impenetrable influence on the visual future.

The dawn of a new, high-quality camera phone from Apple, along with advanced drone technology and more accessible technological advances are changing the way we interact with machines, with each other, and with our environment. From the types of images we create, to the tools we use to create them and the ways we share them, there are consistent themes that stand out in changing the way we see the world.

A new infographic from Shutterstock, a leading global provider of commercial imagery and music, illustrates “The Top Ten Trends Shaping the Future of Imagery.” The company asked its curators, designers, and reviewers about their predictions of the top trends shaping the future of photography. Some of the picks, like street photography, have been a benchmark in the industry for several decades; others like drone photography, have burst onto the screen in the last few years.

Discover the ten image trends that are defining a new era of imagery.

Tip for Keeping Grocery Bags From Spilling in Trunk - Today's Homeowner

Here's a tip for keeping groceries from spilling all over the trunk using a rope and carabiners.

5 Key Tactics to Craft Persuasive Content

You are at the end of wits. You can feel the blood pressure rising and you shut down the system.

It is a long time since you have sat to create a content that will convince your readers to take actions or agree with your point of view.

You may be wondering how others are gaining comments and subscribers every day. What might be their secret to success?

You know that content is the king, but what you do not know is that context is the kingdom of content. And the ruler of the context is persuasive words.

Persuasion through content is more like an exercise that helps to create a win-win situation. You need to present customers with an offer, which they cannot refuse. There are techniques to make your job easy and compelling. And, if you want to master the art of writing convincing content, start with the basics.

Let us show how these five persuasion strategies are going to help you create a convincing content.