How to Establish Genuine Relationships with Powerful Influencers (infographic)

No matter your business or area of work, it is helpful to have a supportive group of people willing to share and promote your brand. Whether you know it or not there are already people in your industry who have a strong audience with followers who love to hear what they say. These people are “influencers” and can be used as an effective marketing tool.

Influencer marketing offers great return on investment, but results won't happen overnight or even in a week - you must cultivate real relationships first.

Here are some tips and strategies that will help put you on your way to a successful influencer campaign.

How to Build a Mailbox Post - Today's Homeowner

A mailbox post is a simple structure. You need a vertical post to go in the ground and a horizontal piece to support the mailbox, joined together with a half-lap joint. Watch the video for step-by-step instructions.

Snapchat For Organizations: What You Must Know [Infographic]

Snapchat has transformed into a dominant Millennial platform on social media. But now, its audience is expanding into other demographics. With the rise of Snapchat, some brands still face challenges when it comes to utilizing this growing network. Therefore, MDG Advertising created an infographic, Snapchat 101: What Brands Need to Know, to provide some clarity in the confusion as to how and when to adopt this platform.

Since Snapchat was first created, its user count has only grown. Its customer base, 150 million active users, surpasses Twitter. Also, Snapchat continues to grow at a faster rate compared to other social networks. By this year in the United States, its user base is estimated to grow by 27%.

Enter the Generac “Power Your Winter” 2016 Sweepstakes - Today's Homeowner

Prepare to endure this winter by entering the Generac "Power Your Winter" Sweepstakes Nov. 7 through Dec. 4, 2016, for a chance to win a Generac RS700E portable generator.

How to Improve Your Content by Analyzing Visitor Behavior (infographic)

One of the best ways to move forward and grow is to mind the old. Not dwell in it or idolize it, mind you, just study it to improve for the future.

That's why you must review your existing content to improve the new. Look at what you've created, study the reaction and patterns your audience has to it and compare it to the competition.

When you review visitor and audience behavior it's called qualitative analysis or qualitative research. It's one of the best ways to find out the impact your content marketing strategy really has.

How to Build Your Personal Brand on Social Media (infographic)

A personal brand on social media should allow people to recognize you and your content. Your brand is what you stand for and what people should expect when they click on your social media posts. After reading this article, you will fully understand what a personal brand is and what it will take to create a successful one.

How to use the Google Adwords preview tool

You live in the US and are thinking of running an Adwords campaign in Singapore to increase sales in that location. You want to run a campaign but are unsure of what competition you could be facing and would like to see the types of keywords your competitors are bidding on.

One way to make it look like you are in Singapore, would be to use a VPN and connect to a server in Singapore to change your IP address. A simpler option however, is to use the Google Adwords preview tool.