Keeping Mold and Mildew Away After Flooding - Today's Homeowner

In the wake of recent flooding, Danny Lipford offers advice to keep mold and mildew away.

Why Brands Can't Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)

Marketers are buzzing about how to target the nearly 60 million that make up the digital natives known as Generation Z, and it turns out brands will have to really step their game up to reach Gen Z girls. Insights from a recent Harris Poll study commissioned by Lithium showed that boys are actually far more trusting and less patient than their female counterparts, meaning brands will have to forgo easy copy-paste tactics and try to authentically engage with girls to earn them as customers.

The infographic, created by Lithium, reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

Brands are called to rethink their social media marketing strategies, paying particular attention to how they:

• Personalize their approach
• Talk WITH their customers and not AT them
• Leverage influencers
• Maintain a good mix of organic vs. paid advertising
• Be authentic

An entire generation of customers is on the line – avoiding the one-size-fits-all approach will win Gen Z boys and girls over big time.

5 Tips to Write Killer Marketing Content

Today, companies need to produce tons of new content to promote themselves and keep the light on. First, companies have to make sure that their content gets them found easily. From blog posts to webinars, one needs to publish content that helps users find it on the Internet using Google. This will bring traffic and improve search engine rankings. Second, content should get, hold and prompt audience's attention to take them to action such as clicking a button “Learn More,” making a call, or visiting your store to buy, buy, and buy. This content surely is killer.

In fact, creating killer content is not that easy. If it were, then everything you saw on TV, on the theater stage or read would blow your mind. But it doesn't happen. Inspiration is not very helpful if you don't know how to use it. So what's the solution? Let's see.

Increase Social Sharing with Content Marketing

Whenever you're trying to promote a certain product or service, you use social media platforms. You post calls to actions, links to blog posts and articles, and other types of updates that are supposed to attract and engage a huge base of followers. How could you possibly know you're getting someone engaged? By the likes and shares, of course!

The content you post on social media has a huge effect upon the results you achieve through the marketing campaign. It has to be tailored in accordance with the interests of your audience, and you have to find the perfect tone that will intrigue them to check what's new on your page every day.

Social media dominance has another aspect, too: you want people to share not only the updates you post on Facebook, Twitter and other platforms, but the content from the website as well. You want more visitors coming to your website, and you expect them to share the pages directly through their own profiles. That's how you know they really support you.

So, how do you start dominating social media through content marketing? We have some tips that will help you.

How to Caulk Around a Tub - Today's Homeowner

Sealing the joint around a tub is important to prevent water from seeping behind the tile which can cause the wood framing to mold or rot. Find out how to caulk around your tub in five easy steps.

How Data-Driven Marketing Fuels Your Digital Campaigns

Creative and innovative thinking help business owners survive in today's competitive online space. No questions asked!

But, how creative are you? Wait, self-praise is no recommendation. After all, it's your business, and you can't let prejudices and biasness come your way.

Nursing the illusion that you were doing it all right won't produce any fruitful result. If you are dreaming to corner the market, then thinking creative all the time will not help you climb the ladder of success. For achieving the desired heights in business; you have to be a man of few words.

However, before putting your plan into the action, first, you need to do the spadework so that each step you take can go in the favor of your business while outsmarting your competitors. It's a cruel world.

In the torrent of efforts, have you ever tried to leverage data-driven marketing to uplift your business? If no, then till date, you have missed out on its exceptional business benefits.

When it comes to the digital marketing, leading companies, and experts now have realized the power of data-driven information. Though ROI plays a critical part for enterprises in decision making, still they leverage data-driven research and findings before making any decision.

Let's explore to see how data-driven information help companies to fortify their digital marketing.

But, take a look at its introduction first.

The First Social Media To Bring Virtual Reality To Mass Market - Facebook 360 Photos (infographic)

Facebook users are still trying to find their way around the new 360 photo feature. This was witnessed from the onset when Mark Zuckerberg made the announcement of the release of 360 photos. The comments and questions that asked in Mark's post was a clear indication that many users did not quite get how it works. This prompted several tutorials to be created in a bid to assist the users to make the most of this interesting feature.