How do you promote yourself as an artist or gallery owner? While you may be advertising in art magazines or putting up posters about your shows, that isn't enough, especially if you want to attract a younger audience. No, today's artists can only succeed if they're got a strong understanding of social media.
Social media has it's own rules, so you can't just take your analog advertisements and post them to Twitter. It's important to adapt your style to suit your audience and your platform. Here are the rules those in the art scene need to master to make a splash.
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