There is an extensive amount of effort that goes into setting up and designing the perfect social media space and presence. While the general public will just hop on and use the tools available to them, as a business it helps to make sure that you are using your sites to their full advantage. That means doing more than just posting a generalized photo and a status update once a week.
Here are a few things that you should be doing, or paying attention to, when you are setting up social media accounts. If you already have your accounts up, you may want to consider taking a little time to make these edits. They will make your pages and accounts look much more professional and approachable to future customers and clients.
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