Advertising in Instagram can be tough, especially when competing with regular Instagram posts and the so-called marketing noise. Make your posts stand out through three basic points: let your company's identity shine on your Instagram profile, create visually appealing content, and focus on the image or video while keeping a short yet interesting caption. Learn how to do these here.
Not long after camera phones were introduced, image-sharing sites, such as Flicker and Photobucket, came into the picture. (Heh.) Social media sites started to become popular in the following years, so the merging of the two was unavoidable. In 2010, founders Kevin Systrom and Mike Krieger launched Instagram, and after almost six years, the site has grown into a community of more than half a billion “Instagrammers” with more than 300 million active daily users.
For any company, reaching out to millions of users every day is a potential gold mine. Advertising on Instagram is old news, but marketing noise has been around for a long time, too. The task is to make sure that an ad won't be annoying for an Instagrammer. Otherwise, it'll just be scrolled past.
Here are three basic things to make an ad clever, interesting, and, most importantly, effective.
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