A Killer Social Media Marketing Strategy for Small Businesses - #infographic

Social media can drive business, there is no doubt about it. The 1.5 Billion monthly active Facebook users can attest to that.

Social Media can also drive traffic to a website, whether it is a blog, business website offering products, services or a non-profit organization.

The majority of an average online users time is spent on Social Media sites; whether it is the classic Facebook, Twitter or videos on YouTube or even images on Pinterest and Instagram. Social media is addictive; it can hook and engage the users and keep them occupied for hours.

Businesses love social media and the user attention it gets. Some businesses are strategic about getting their user's attention and they have a plan or strategy, while others take a deep dive, pray and hope for the best. Some businesses only rely on organic or free reach and some are willing to spend for paid social media ads to multiply their reach.

Here is a Social Media Marketing strategy that is visual and easy to understand. Take this social media strategy as a starting point, start customizing it with your goals and target audience to create your own killer strategy.

Important Social Media Statistics That Influence Business Decisions (infographic)

One of the main reasons why social media marketing is important for business is because of the huge number of users. Around 70% of the U.S population has at least one frequently used profile, and more than half of them use numerous social networks. On a global scale, the number of people who actively uses social networks is around 2.307 billion and that number is expected to rise up to 3 billion by 2019.

Of course, when we talk about social networks, the first thing that comes to mind is selfies and pictures of meals, however, there is so much more than that. Even B2B purchases are affected by social media sales and they can play a vital role in any purchasing decision. Consumers even claim that their buying process is largely influenced by positive feedback in the comment section.

The only real problem with social media is that its ROI is hard to measure; however, it is more than clear that they are a vital part of a good advertising campaign. And, as the population on social networks grows, so will the amount of resources invested in social media marketing. Here are some of the statistics that every business owner should be aware of.

Husky 20-Piece Universal Socket Wrench Set - Today's Homeowner

Husky's universal socket wrench set fits 6-point, 12-point, square, E-Torx, spine and partially rounded hex fasteners. The ratchet is perfect for working in tight and hard-to-reach spaces.

6 Ways to Find the Best Guest Blogging Opportunities

When we start our own website, the only thing that comes to mind is how we can drive traffic over to our site. Guest blogging gives us that edge. It is when we write on someone else's site, per their permission of course, in order to invite traffic.

Not only that, but we can also use guest posting to provide good backlinks. Of course, those are some of the methods that have been going on for years now. This means that it is likely that it won't get you a lot of traction as it did years ago.

We're not saying that they won't work, but that they're just too generic. It is here that we'd like to advise you to look for alternative ways to guest post. It is nice that you are able to pitch ideas to your host bloggers, but it would also be best to keep a spreadsheet with you.

You have to constantly update your spreadsheet, ensure that you do not pitch the same idea to your host blogger and find various openings like the following.

Self-Employment: Should you work for yourself? (infographic)

There's not much today's young entrepreneur can't achieve with her trusty laptop and a surplus of ambition. While the motivational content on 'digital nomads' is starting to eclipse the profiles on 'unexpected start-up billionaires', the message remains consistent: we live in a world of opportunity. For the independent spirits of the 21st century, it's a welcome culture shift.

However, such bluster should not be taken entirely at face value. The reality of starting a business or surviving as a freelancer is not as glamorous as it first appears, and there are some people who just aren't suited to it. As an independent entrepreneur, you need to be not just a code whizz or a source of perpetual good ideas – you need to be a salesperson, an accountant, and your own harsh boss.

The rewards are more than worth it if working for yourself suits your personality and skill set, though, so if you suspect you do then it's worth looking into. If you're curious, run through this useful infographic, which guides you through a self-assessment process to see if this is the path for you, and check out the handy pointers on how to proceed if you decide to go it alone.

How to Get 1000 Shares on Your Next Blog Post

You need shares.

Without shares, you're wasting your time creating content only a few people past your mom and significant other are seeing. If you're blogging for business, you can't afford to publish for a few people. You need the exponential reach that comes from multiple shares. Here's how you can achieve 1000 shares on your next blog post.

Ring Video Doorbell Pro - Today's Homeowner

With the Ring video doorbell, when someone rings the bell, you can answer the door from anywhere using your smartphone or tablet.

10 Ways Hackers Can Hack A Facebook Account & How To Protect It (infographic)

It's without a doubt that Facebook is a monster when it comes to the number of users that they have worldwide, with estimated figures of around 1.5 billion. This makes it easily the most widely used social networking site in the world. With such success and popularity that Facebook has, comes the inevitable attention from hackers and with that, makes them a massive target for these cyber thieves. Thousands of accounts get hacked every day and in some cases cause the user a whole lot of problems as usually personal data is stollen and used against them.

The infographic below by the guys over at TopTenSelect illustrates the top 10 ways that hackers use to get into your Facebook accounts and cause absolute havoc! The graphic also shows you just how you can combat these low life crooks by making your accounts extra secure.

You can find all this valuable information at the bottom of the graphic under the section ““Ways To Protect Your Facebook Account From Hackers”. Simple tips such as not saving passwords to your browser and increasing the character count of your password can make such a difference.

Don't become another victim to Facebook hacking. It's vital you take action now, because if you don't, you could just well be next.

How To Use Google Keyword Planner Tool For Keyword Research

As you probably know, the key to conversions is largely in getting organic traffic from search engine results. Getting those organic hits is dependent upon your ability to find the right keywords to include in your landing pages, blogs, and other content. This is where the Google Keyword Planner comes into play. If you've never used it before, Keyword Planner is a tool that Google provides, for free, to users who want to increase traffic to their websites and blogs. It does this by providing a means to find the best keywords for your business. The following tutorial will serve as a bit of a guide.