Marketers have been tackling and taming social media for 10 years now - and fortunately, the social media networks and tools have matured along the way. Social has proven its worth in helping brands increase awareness, spark engagement and build community. Yet, many marketers are operating in the same way they did 10 years ago: broadcasting the same message about across channels and that same message across distinct and different audiences. There is more work to do to realize the promise of social…and everyone knows there is a better way. Here are the driving principles that will ignite more powerful social interactions for brands.
infographic courtesy of:
Lithium.
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