Visual content is the new 'black' for the content marketers. Just a few years ago, we could get away only with text social media posts and content marketing. But today, we can't take a chance unless the content is packed with visuals, videos and infographics. The days are passed when we were stuck on text-based content marketing.
In the past years, we've seen an immense growth of visual content almost in every major social network, including Facebook, Twitter, Instagram and Pinterest. Researchers found that colored visuals has increased people's willingness to read a piece of information by 80%. Content with relevant images gets viewed by 94% than content without relevant images.
Here are 5 powerful tools for brands looking to communicate more easily with their customers.
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